Art Direction - Management - Impact

Welcome to this website.

I'm Lorena, originally from rural Romania and Oradea, now based in Berlin and involved extensively with musicians, directors and cultural creators around the globe in art direction and management. My energy is devoted to creating structures that transform ideas into actions that bridge gaps between theory and practice, power and love.

Intersectional understanding towards justice was shaped for me by peoples kindness as well as the writings of bell hooks, Sherri Mitchell -Weh’na Ha’mu Kwasset and Emilia Roig - and it's my North Star alongside curiosity and an insatiable tea habit.

If you are caring to create spaces that are all about connection, hope, the sharing of responsibility and meaningful relationships please do reach out.

Check out the spotlight section below for some of the artists and projects that are close to my heart at the moment.

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Spotlight on

Ahmed Eid

Musician /Palestine/Marseille

Ahmed Eid is a multi-talented musician who has made a name for himself across the globe.

In his solo EP debut “Aghani Akhira أغاني اخيرة “ he showcased his talents as a storyteller, multi-instrumentalist, singer-songwriter, and producer. His recent album “min ghazzeh labaghdad, min haifa la beirut” is a gem.

Ahmed Eid is also a socially impactful force of good who seeks to support and inspire the next generation of musicians. He recently founded and is giving training at the Palestine Music Space, a free space in Ramallah that provides everything young musicians need to know how to become rockstars.

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The Palestine Music Space

Community/ Studio/ Ramallah

The Palestine Music Space (PalMS) offers a space for young musicians and producers in Ramallah, nurturing creativity and collaboration and a new ecosystem for music creation.

Bands include Hatta, Lafeh, and many more

Through band formation, coaching, workshops, and concerts, the projects uses community-led grassroots education and a systemic approach to co-create Palestine's music scene. KINDA provides label and management support.

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King Josephine

Musician / Singer-Songwriter / Berlin /Amsterdam

King Josephine is an award winning  autodidact composer, singer, and songwriter with the kind of voice that touches the depths of the human soul.

As a glimpse into her world, King Josephine unveiled her debut track "Sweet Craving" and radio chartbreaker “Shitty Wine”, gathering multiple million listens across the globe.

King Josephine's music paints life stories and bridges the ups and downs with empathy and understanding. Get on board for some emotions with a radical touch of humoristic wisdom.



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Serving



ART DIRECTION ////// ARTIST MGMT //////// COMMUNITY BUILDING ////////// CAMPAIGN MANAGEMENT////// IMPACT////////EVENTS ///////CONSULTATION //////////FILM PRODUCTION

Visual Productions

min ghazzeh la baghdad min haifa la beirut

من غزّة لبغداد من حيفا لبيروت



(Album - Art Direction, Music Video Production)



Developed in collaboration with friends in Ramallah. The 8 videos that accompany the album were recorded across Palestine in February 2025.

Close to Ahmed Eid’s home, the visual narrative focuses on everyday glimpses of life, from the streets of Downtown Ramallah, to the high mountains of the village Farha, the landscapes are filled with love and ache under injustice: A visual unfolding of resilience in times of genocide, a dedication to the soul of memory and liberation.  

Each video zooms in on the moments of hope, joy and the responsibility of protecting life from Jerico, surrounded by many of the 700.000 illegal settlers in the West Bank, to the streets of Ramallah and its 70.000 inhabitants, to Farha, a village with a communist history that resides on a hilltop.The village is surrounded by ever expanding settlements.



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Ahmed Eid - Aghani Akhira أغاني اخيرة

 

(Album - Art Direction, Music Video Production)

The 7 songs speak of real-life stories experienced by fictional characters in Ahmed’s two realities, Palestine and Berlin. The works articulate anti-colonial and anti-patriarchal elements, whilst always remaining rooted in graphic descriptions and deep poetry.



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From the Main Square

(An animated, interactive virtual reality experience), Directed by Pedro Harres, funded by Medienboard Berlin Brandenburg

Winner: Grand Jury Award Biennale di Venezia, Thessaloniki, Red Sea IFF, Raindance, Nouveaux Cinema Montreal, Kaohsiung Film Festival. Running at: SXSW, Raindance Immersive, Berlinale Talents, Sunny Side of the Doc

The compact portrait of social disruption: A civilisation blossoms, with all its contradictions, only to become a danger to itself.

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Rasha Nahas: Habbetek حبيتك

(Music Video), Directed by Julian Reich

Habbetek sets a scene in a curious urban love story: Connection and Confrontation -  relationships existing between airplanes, cities, attachments and disappointments. 

A minimal and precise arrangement, sentimental echoing synths accompany laid backvocals and bluesy basslines.

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"Home" Nike

(Commercial) Docuseries for Nike by HalalProductions Amsterdam & We Are Pi.

The documentary styled approach is a collaboration with a local NGO called  bunktkicktgut, a community football league in Berlin that helps kids find their place through sport & create extraordinary futures.

The ad captured the story of Manu, a first-generation immigrant from Romania, and Rasha Ahmed, a second-generation immigrant from Palestine.